President and CEO
800.223.4139 x6621, Email Cheryl
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.
Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute, as vice-chair of the Wisconsin Health Information Organization (WHIO) and the board of the Wisconsin Collaborative for Healthcare Quality.
Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
Melina Kambitsi, Ph.D.
Senior VP, Business Development and Strategic Marketing
800.223.4139 x6643, Email Melina
Dr. Melina Kambitsi joined The Alliance in 2017 and leads the team responsible for membership growth and retention of the cooperative. Dr. Kambitsi comes to The Alliance from Network Health in Milwaukee and Menasha, Wis. where she was chief sales and strategy officer. In this role, she was responsible for sales and underwriting, strategic planning, product development and risk-based contract analytics. Earlier she was senior vice president of sales at Blue Cross Blue Shield in Honolulu, Hawaii and the vice president of sales, marketing and product development at Blue Cross of Northeastern Pennsylvania.
Dr. Kambitsi received her bachelor’s in international studies and her master’s and doctorate degrees in economic geography at The Ohio State University. She speaks Greek fluently as well as four other languages (Spanish, French, Romanian and Russian).
Chief Operating Officer
800.223.4139 x6654, Email Paul
Paul Meyer joined The Alliance in 1996 and served as the director of finance and operations until he became chief operating officer (COO) in 2007. As COO of The Alliance, his main duties include overseeing the claims and customer service, finance, MIS, and HR departments, as well as business planning and reporting. Paul also serves as treasurer of The Alliance Board of Directors.
Paul represents The Alliance as a member of the Board of Directors for the Wisconsin Statewide Health Information Network (WISHIN) and National CooperativeRx, a not-for-profit prescription drug purchasing cooperative. He has also served on a number of other community organizations in the past.
Kyle L. Monroe
Vice President, Network Development & Provider Relations
800.223.4139 x6666, Email Kyle
Kyle Monroe joined The Alliance in 2017 as vice president of network development and provider relations. His responsibilities include creating and maintaining relationships with health systems, clinicians and other providers to support The Alliance’s strategic goals of improving health care value and organizational growth. He also designs and adopts purchasing and reimbursement mechanisms to accelerate progress toward high value, safe care delivery.
Before moving to Madison, Kyle served on the Board of Directors for the Healthcare Financial Management Association-Kentucky Chapter. He also was on the advisory board for ValidCare, a company dedicated to developing and implementing mobile technology for patients and caregivers.
Kyle received his Masters of Business Administration in accounting and finance from the University Of Louisville College Of Business and his Bachelor of Arts degree from DePauw University in Greencastle, Ind.