Blog Posts by Darla Dernovsek

Darla Dernovsek, marketing consultant

Darla Dernovsek became a marketing consultant to The Alliance in 2018 after serving as The Alliance’s marketing communications manager for five years.

Dernovsek has more than 30 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.

Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.


Confusion about out-of-pocket health care costs is making some people reluctant to seek the health care services they need. A survey of Wisconsin public employees by the La Follette School of Public Affairs at the University of Wisconsin—Madison aimed to learn more about people’s experiences with their health plans and their understanding of the health care system.  Professor J. Michael Collins, faculty director of the Center for Financial Security at UW–Madison, shared survey results during a May event titled, “Managing Out-of-Pocket Medical Expenses: How Well are Families Prepared for a World of High Deductibles?”

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