In an effort to help employees make wise choices for their health, Consumer Reports has developed a Making Healthy Choices toolkit.  This toolkit was prompted by a request from IBM, which was seeking tools that offered their 200,000 U.S.-based employees unbiased information on health care quality and cost.

Consumer Reports developed a script for a video series that would help employees understand that “making healthy choices” about their health care is an option for them. To encourage utilization, IBM offered financial incentives toward a health savings account for employees and their family members who used the tools and viewed the video. Consumer Reports has also created an iOS app as a companion to the video and website.

Consumer Reports is offering the complete, no-cost toolset (video, website and app) as a pilot to any employer interested. Learn more at If you have questions or requests about the toolkit, please contact