The Alliance is launching Project 360, our triennial market research and membership survey. By the time we wrap up in December, we will have reached out to all of our members as well as the broader business community, providers, brokers and consultants and – new this time around – consumers!

checklistThe results from Project 360 provide The Alliance Board and staff with key insights into our market and help us understand how The Alliance is perceived by our members and all other key stakeholders. In the past, the results from Project 360 have led to improvements in what we do and how we do it. Expanding our provider network, developing the QualityPath initiative and the Find a Doctor cost and quality tool all have roots in the feedback we received through this process.

Given the importance of the results, strong participation is a high priority. We’ve had a stunning 70+ percent response rate in the past. This year, we’d like to top that!

Surveys will go out later this month. If you receive one to complete on behalf of your organization, I encourage you to take a few minutes to do so.

With my thanks –

Cheryl DeMars

Cheryl DeMars

President & CEO at The Alliance
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
Cheryl DeMars