In July, we shared the good news that we have been named a “regional partner” by Consumer Reports. We earned this designation through our track record of providing information to help consumers make decisions about health care.

Access Find a Doctor by visiting and click on the Find a Doctor button. You can also access a toolkit of materials to promote to your employees by visiting

Consumer Reports has long been recognized as an independent and authoritative resource to help consumers compare the value of important purchases. Arguably, no purchase may be as important as which hospitals, doctors and treatment options to use. To have this brand and expertise applied to health care was a welcome reinforcement of our long-standing goal of value-based purchasing.

Through the Choosing Wisely campaign, Consumer Reports has raised awareness that more care isn’t better care. And through the Best Buy Drugs campaign, they have shone a light on unsubstantiated and irrational cost variation. We are proud to be their partner and to promote their work.

Last week, The Alliance unveiled our new Find a Doctor website and service. Through this investment in technology and infrastructure, consumers will have another resource to help them navigate the health care system. Those of you who attended our July Learning Circle got a sneak preview. We’re eager to share this next generation resource with the rest of you.

Cheryl DeMars

Cheryl DeMars

President & CEO at The Alliance
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
Cheryl DeMars