Being a member-owned cooperative means that we seek the active involvement of our members in the business decisions we make. We embrace this as an advantage, and have benefitted in the past from our members’ willingness to lend their time, expertise and honest opinions to help improve our services and develop new initiatives.

Never in our history has involvement from our members been more important than right now, with transformations occurring everywhere in health benefits and health care delivery. That is why are issuing a call for volunteers to serve on two new Advisory Committees that will help guide our work in the next fiscal year and beyond.


The Employer Advisory Panel

The first is an Employer Advisory Panel now being formed to provide input as we develop new tools and services to help consumers navigate health care more effectively. This includes the new website we are developing to integrate cost and quality comparisons with our provider directory and a new “concierge” service to provide support for consumers who have questions about health care or who are using our QualityPath program. Panel members will fill a critical role by offering input on the best strategies to communicate and roll out these new services to employees and family members.

Advisory panel meetings will be held via conference call several times a year, with each meeting running about one hour. Members will also be asked to respond to email surveys and queries. In some cases, The Alliance may reach out to committee members for one-on-one conversations about specific topics.

Private Exchange Advisory Panel

The second committee will focus on private exchanges. The Alliance will be working with a consultant on what we expect will be a four-month project to help the committee understand the pros and cons of private exchanges. Our goal is to determine the strategic position of The Alliance with respect to private exchanges based on the needs and interests of our members.

We need feedback from those that would be involved in decision making about participation in private exchanges, from human resources to c-suite executives. Participants will gain a good understanding of what exchanges can and cannot deliver by the end of the project and will have a hand in setting the direction for The Alliance.


Who to Contact

  • If you’re willing to join the Employer Advisory Panel, send your name and contact information to Member Services,
  • If you’re willing to join the Private Exchange Advisory Panel, send your name and contact information to Annette Cruz,
Cheryl DeMars

Cheryl DeMars

President & CEO at The Alliance
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
Cheryl DeMars