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If you want us to be disrupting health care, it’s time to make our cooperative grow.

We recognize that the term “disrupt” can be misunderstood. Health care is made up of good people and good organizations who want to do the right thing and who provide care for people every day. We want their work to continue.

“Business As Usual” Is Failing Us

Yet we also know that doing “business as usual” with the health care system is failing us. When one-third of health care spending goes for unnecessary care – tests and treatments we don’t need or complications that could have been avoided – something is wrong with the system.

One definition for “disrupt” is to “keep something from proceeding in the normal way.” Disrupting health care means shifting the focus. It means helping employers and employees alike get more health – and better health care – for their money.

Seeking Growth

Disrupting health care as a market requires bargaining power. The more bargaining power we have, the more leverage we have in helping employers buy better care at a better price.

The national experts who speak at The Alliance events often echo this theme. Most recently, Dr. Scott Conard urged Alliance members to recruit other employers or insurance trusts to join our cooperative so we can increase our impact on the marketplace.

“You are at the right place at the right time with the right idea and the right leadership,” Dr. Scott Conard said.

You Can Make It Happen

So how can you help us take advantage of this “right time” and “right place” to grow our not-for-profit cooperative?

Here are two ideas:

Bring a colleague to an event by The Alliance.

We’ll pay for your parking at Monona Terrace if you bring a first-time attendee with you to our Annual Fall Symposium and Business Meeting.

Invite The Alliance to speak to business groups.

We welcome opportunities to talk about the benefits of self-funding.

Share Your Ideas

If you have other ideas about how to share the word about our cooperative with employers, please let us know! The employers and insurance trusts who are members of The Alliance benefit from our efforts to buy health care differently. The more we grow, the more influence we’ll have, and the more influence we have, the better our odds of success for disrupting “business as usual” and continue lowering health care costs for purchasers like us.


Learn More About Disrupting Health Care



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Events by the Alliance Members & Employers


Benefit Plan Design High-Value Health Care Transparency


Events by the Alliance Members & Employers
Kevin Engelien

Kevin Engelien
Guest Blogger

Kevin Engelien was manager of research & development for The Alliance from 2012 through July 2015. He assisted the marketing and member services department in researching, developing, and delivering new products and services that supported the mission of The Alliance and the needs of our members.

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