Curt Kubiak Named Next President and CEO of The Alliance

MADISON, WI. (May 14, 2024) — On May 9, 2024, The Alliance Board of Directors appointed Curt Kubiak to be the new president and CEO of The Alliance. Kubiak brings a wealth of experience and commitment to continuing The Alliance’s mission of improving the quality and affordability of healthcare. He will officially assume the role on June 10, 2024.  

Cheryl DeMars, president and CEO of The Alliance for over 17 years said, “Curt Kubiak is tailor-made to lead The Alliance. His background in lean manufacturing, and his experience applying these disciplines to the delivery of healthcare have fueled his passion and vision to make healthcare better and more affordable.” She continued, “Curt and I are working together to ensure a smooth transition. I’m looking forward to watching all that The Alliance will accomplish under his leadership, with the support of our amazing team and Board of Directors.” 

Kubiak is the founder and CEO of NOVO Health, a community of like-minded medical providers, suppliers and employers committed to upending traditional healthcare models and delivering affordable, accessible high-quality care. He has been with NOVO since its creation in 2014.  

“Our healthcare delivery model is so antiquated that it must be completely remade from a clean slate, using modern processes, tools, and design principles,” said Kubiak. “My ambition is to significantly improve healthcare delivery (access, quality & cost) for our generation and future generations. I am working for my kids and yours, so most of their paychecks aren’t consumed by healthcare expenses.” 

Kubiak spent his early career at Plexus Corp., a global electronics manufacturing company that specializes in assisting companies in transforming their ideas into branded products and bringing them to market. During his 15 years at Plexus, Kubiak learned the importance of lean manufacturing to produce better, more reliable results using fewer resources. He also honed his ability to listen to customers and develop high-performing teams to attain exceptional results.   

In 2007, Kubiak made the transition to healthcare, applying what he learned in manufacturing to establish The Orthopedic & Sports Institute of the Fox Valley (OSI) as a leader in the orthopedic market. OSI was a pioneer in patient-centered orthopedic care, streamlining the process by eliminating steps that didn’t enhance patient outcomes. OSI’s confidence in their ability to deliver high-quality care at lower costs enabled them to offer bundled prices for orthopedic care.

In 2016, after seeing the success of lean manufacturing principles applied to orthopedics, Kubiak founded NOVO Health to expand this model to other specialty areas. The Alliance and NOVO Health then began working together to promote bundled healthcare services to The Alliance employer-members.  

Kubiak received his Bachelor of Science degree from Marquette University, majoring in Finance and International Business with a minor in Spanish. He received his master’s in business administration from the University of Wisconsin Oshkosh. 

About The Alliance 

The Alliance serves as the voice for self-funded employers who want more control over their healthcare costs. Using Smarter Networks and sophisticated data mining and analysis, they provide transparent, creative approaches to network and benefit plan design to unlock savings where others can’t – or won’t. The Alliance remains a trusted, objective partner for its 425+ employers and their brokers who seek improved access to high-quality healthcare by contracting with a network of 39,000 healthcare providers and doctors across the Midwest.