Reading Time: 2 minutes

EDITOR’S NOTE: Cheryl DeMars, president and CEO of The Alliance, took the stage at Disrupt Madison to talk about the power of employers to “disrupt” health care to create positive change. Cheryl’s remarks drew enthusiastic applause from the sold-out crowd at the June 7, 2017 event. This transcript was drawn from Cheryl’s notes and may vary from her final wording. 


Watch the Presentation


We are excited to be part of Disrupt Madison because if there is one thing that needs disrupting, it’s health care!

Raise your hand if you get your health insurance from your employer or your spouse’s employer.

Keep your hands up if you think health care costs too much…

(almost every hand in the room was raised)….

Looks like it’s unanimous!

At The Alliance, we believe the most promising – and underutilized – force for change in health care is the employer community.

Did you know that employers buy the majority of health care in Wisconsin?

Did you know that at least 1/3 of what we spend on health care is waste?

That’s due to tests and procedures that aren’t needed and complications that could have been avoided.

Did you know there are incredible differences in the price for even common, elective procedures?

Right here, in Madison Wisconsin, you pay $4,000 more – or $4,000 less – for knee arthroscopy depending on whether you make a right turn or left turn off an elevator. Turn right and you’ll pay about $8,000 for it. Turn left and you’ll pay about $12,000.

What if we, as employers, started buying health care differently?

What if we insisted on knowing the price and the quality of health care before we buy it?

What if we shared that information with our employees? What if we used that information to send our business to doctors and hospitals with better outcomes and lower costs?

I believe in the power of employers to make a difference in health care. I’ve seen it work in our cooperative!

Let’s commit to do our part to disrupt health care. We owe it to our employees, our companies and to the health care system that won’t – that can’t – change fast enough without us.



Members & Employers


Members & Employers
Brad Olm

Brad Olm
Guest Blogger, VP of Human Resources at Gordon Flesch Company

Olm joined Gordon Flesch Company as vice president of human resources in 2010. He previously served in human resource leadership positions at Edgerton Hospital and Health Services, CUNA Mutual Group, Allstate Insurance Company and Avon Products. He also served as an active duty commissioned officer in the United States Air Force. He is a certified Senior Professional in Human Resources (SPHR). Olm has served on The Alliance Board of Directors since 2013 and has been board chair since 2015.

See More Posts