Reedsburg Area Medical Center: A Wisconsin Hospital Working to Keep Healthcare Local

Reedsburg Area Medical Center (RAMC) has been providing healthcare in Reedsburg, Wisconsin, since 1902. With a legacy of delivering compassionate, high-quality care, RAMC continues to evolve to meet the changing needs of its community. Today, the hospital serves more than 25,000 people in Reedsburg and surrounding areas, offering comprehensive services including primary care, orthopedics, dermatology, nutrition services, behavioral health, inpatient and surgical care, pediatrics, and emergency services.  

Reedsburg Area Medical Center was presented with a 2025 Healthcare Transformation Award at The Alliance’s 2025 Spring Symposium for its commitment to providing high-value care locally. This award is given by The Alliance Board of Directors and acknowledges organizations that drive meaningful change in healthcare by improving quality, affordability, and accessibility. 

Watch Reedsburg Area Medical Center’s Healthcare Transformation Award video. 

Lowering Healthcare Costs to Keep Care Local

As healthcare costs continue to rise, many patients in Reedsburg were seeking lower-cost care outside of the community. RAMC responded by significantly lowering the cost of several high-demand, shoppable procedures. This ensures patients can access affordable care closer to home. 

In partnership with The Alliance, Reedsburg Area Medical Center introduced over 25 bundled pricing options for common services, including: 

Even for services for which RAMC already offered competitive pricing, the organization took proactive steps to further reduce costs and support employers and their employees.  

Local care allows for better care coordination and continuity. Patients have easier access to follow-up visits, chronic condition management, and consistent communication with their care teams. This leads to better health outcomes and fewer complications—especially for those managing complex or ongoing conditions. Local healthcare providers also often have a deeper understanding of the unique needs of their communities. They build relationships based on trust and cultural familiarity—critical factors in encouraging people to seek preventive care, manage chronic conditions, and engage in wellness programs. 

By keeping care local, RAMC is not only supporting its own mission but also becoming a central pillar of the community’s economic and physical well-being. It’s a positively reinforcing cycle with healthier employees, stronger businesses, and a thriving healthcare system all reinforcing one another. 

Supporting Community Healthcare Needs

Reedsburg Area Medical Center is committed to the well-being of the community it serves. Beyond clinical care, RAMC actively promotes health and wellness through a variety of community-focused programs and initiatives. The organization offers fitness and wellness classes, hosts farmers markets, and maintains wellness programs to encourage physical activity. It provides childbirth education and breastfeeding support, along with tobacco cessation programs to support healthier lifestyles. RAMC also conducts car seat safety checks, organizes health fairs, and runs Club Scrub, an educational program for 8th-grade students interested in healthcare careers. Additional outreach includes Bright Smiles in the Classroom, a dental education initiative, regular Meals on Wheels deliveries, and community blood drives. Reedsburg Area Medical Center also supports the next generation of healthcare professionals through scholarships for both nursing and non-nursing students. 

Talking the Talk and Walking the Walk 

In addition to providing high-value healthcare, Reedsburg Area Medical Center made the decision to self-fund its employee health plan as part of a broader effort to control costs, improve employee well-being, and set an example for other local employers. As both a healthcare provider and an employer, RAMC understood the unique opportunity it had to lead by example. And the impact that doing so could have on its employees, patients, and the broader community. 

Self-funding gave RAMC greater visibility and control over its healthcare spending. With this model, they were able to design benefits that directly addressed the needs of their workforce. They also avoided the hidden costs that often come with fully insured plans. Most importantly, they reinvested those savings into programs that support their employees’ physical and mental health. This ultimately improved morale, retention, and productivity. 

By self-funding, RAMC aligned its financial strategy with its mission of improving health outcomes for employees and strengthening its position as a community leader in healthcare. The result is a win-win: healthier employees, a more financially sustainable organization, and a model other providers in the region can look to for inspiration. 

A Trusted Healthcare Partner in The Alliance Networks

Reedsburg Area Medical Center is a proud provider within The Alliance’s Smarter Networks^SM, helping to make high-value care accessible to self-funded employers and their employees. RAMC worked closely with The Alliance to meet the criteria to be designated as a Preferred-Value Provider. This included developing bundled pricing and lowering costs for shoppable and critical procedures. Preferred-Value Providers are in-network providers that offer lower-cost, frequently utilized shoppable procedures and tests that are impactful to employers’ overall healthcare spend. 

Reach out to me to learn more about Preferred-Value Providers in The Alliance network and the benefit of encouraging plan participants to seek care from providers that provide great care at lower costs.