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Improve the Value of Healthcare in Wisconsin: Avoid Low-Value Care

This event is available to watch on-demand.

Improve Value Of Healthcare

When patients receive low-value care, meaning care that is not supported by research or is duplicative, they pay more for unnecessary or inadequate care. Not only does low-value care cost patients more money, but it also means higher costs for their self-funded employers. This is a problem because when employers have a higher healthcare spend, they cannot allocate as much of their budget toward other employee benefits, including wages.

In this session, you’ll learn from representatives of the Wisconsin Health Information Organization (WHIO) Low-Value Care Committee how to identify low-value care and what you can do to encourage your employees to participate in shared decision-making with their providers to avoid it.

Event Recording:

Program Overview:

10:00am – 10:05am CT Welcome & Opening Remarks
  • Jennifer Austin, Senior Director of Strategic Marketing and Employer Engagement, The Alliance
10:05am – 10:40am CT Presentation
  • Led by Jennifer Austin, The Alliance
  • Jeremy Ott, Vice President Health Insurance Economics, WPS Health Insurance
10:40am – 11:00am CT Q & A and Closing Remarks
  • Jennifer Austin, The Alliance


Jeremy Ott, Vice President, Health Insurance Economics, WPS Health
Jeremy Ott
Vice President, Health Insurance Economics, WPS Health

Jeremy Ott has been with WPS since 2002 and has been in his current role as the Vice President, Health Insurance Economics since March 2016. In his current role, he oversees a cross-functional team that is focused on developing and implementing innovative strategies to lower the cost of healthcare and improve the member experience. His team delivers quality health insurance to thousands of WPS members. Prior to his current role, Jeremy has held positions in underwriting and sales giving him a unique perspective on healthcare.

Jennifer Austin, Director of Marketing
Jennifer Austin
Senior Director of Strategic Marketing and Employer Engagement, The Alliance

Jennifer Austin joined The Alliance in 2019, leading the team in managing marketing efforts, including brand strategy, paid advertising, publication relations, social media, and website development.

Before joining The Alliance, Jennifer worked at a number of companies in Chicago and Madison focusing on marketing and strategy development for hospitals and health systems, including Advocate Healthcare (now Advocate Aurora Health), Augusta University Health, and HCA Healthcare.

Jennifer has a master’s degree in Global Marketing, Communications and Advertising from Emerson College and a bachelor’s degree in Art and English from The University of Iowa.

Event Sponsors:

National Cooperative Rx