MADISON, WI (Dec. 16, 2025) —The Alliance, a not-for-profit cooperative, is launching a new webinar series laser-focused on using behavior change strategies to assist employers in saving on healthcare in 2026.
The four-part “Bend the Trend” webinar series, offered at no cost, will give employers actionable strategies for delivering effective and efficient healthcare benefits to their workforce.
“These webinars will be geared to do one thing: help employers reimagine how they address the rising costs of health benefits,” said Curt Kubiak, president and CEO of The Alliance. “Employers don’t have to passively watch as healthcare costs blow up their budgets. They can try new approaches and take an active role in their healthcare plans, education, engagement and spending.”
The series will include the following webinars:
- Bend the Trend: Lower Healthcare Costs with Preventive Care
Thursday, Jan. 15, 2026
Learn how prioritizing preventive screenings can yield significant savings. - Bend the Trend: Lower Healthcare Costs through Benefit Plan Design
Tuesday, Feb. 17, 2026
Gain practical strategies to scale benefit plan design changes, lower costs, and create a healthier workforce. - Bend the Trend: Lower Healthcare Costs by Supporting Mental Health
Tuesday, May 12, 2026
Learn how to spot stress points, engage employees, and build healthier, more resilient teams. - Bend the Trend: Lower Healthcare Costs: Top Cost-Saving Insights of 2026
Tuesday, Nov. 10, 2026
Review 2026 healthcare trends and cost data. Learn how to make incremental changes to lower your per-member-per-month costs.
You can register for the webinar series and other events by The Alliance at the-alliance.org/events.
About The Alliance
The Alliance serves as the voice for self-funded employers who want more control over their healthcare costs. Using Smarter NetworksSM and sophisticated data mining and analysis, they provide transparent, creative approaches to network and benefit plan design to unlock savings where others can’t – or won’t. The Alliance remains a trusted, objective partner for its 500+ employers and their brokers, who seek improved access to high-quality healthcare by contracting with a network of healthcare providers across the Midwest.
Contact:
Craig Sauer
Marketing & Communications Specialist
Phone: 608.210.6638
E-mail: csauer@the-alliance.org